Spa
Concept, treatment menu, protocols, pricing and a guest experience built to a 5-star standard.
Three pillars
Wellness is not an extra amenity. It is a cornerstone of the business story.
It raises the value of every stay, supports room and residence sales, and generates revenue beyond the high season. I help you turn this opportunity into a working operation across three areas.
Wellness
Sauna worlds, wet areas, longevity and medical wellness trends, and a guest journey designed for real occupancy and peak times.
Hotel Advisory
Connecting wellness and accommodation into one seamless experience — wellness rooms, in-room rituals, packages and memberships that grow revenue without major investment.
Why AJARI
A concept with soul and numbers
You won't get a generic "hotel pool with saunas". You get a concept that is authentic to your place and your guests — and built on measurable results.
Break-evena planned path to operational payback
Capture ratethe share of guests who actually use the spa
RevPATHrevenue per available treatment hour
NPSguest loyalty and recommendations
One accountable partner
I work across the entire project — from the developer and architects through the future operator to the front-desk team. No responsibility handed back and forth between suppliers.
Clear phases, concrete deliverables
More than 40 concrete steps with defined deliverables — from strategic analysis through opening to a stabilised, profitable operation.
Services
From the first idea to a stabilised operation
I help create spa, wellness and hotel operations that are not just an add-on but the reason guests choose you — with standards that hold their own in international competition.
End-to-end project leadership from strategic analysis to opening. I align architecture, design, technology and operations early — so you avoid costly changes at later stages.
- Strategic concept, market positioning and feasibility assessment
- Business plan, capital and operating budgets, P&L and pricing
- Functional programme, guest journey and operational flow
- Coordination of design, wellness technology and technical requirements
- FF&E, supplier and cosmetics selection, tender management
- Legislation and compliance (public health, H&S, data protection, operating regulations)
A detailed audit of the entire wellness offer, identifying weak points and delivering solutions with measurable impact — often without major investment.
- Mystery shopping — independent assessment against standards
- Strategic operational audit and recommendations
- Review of the treatment menu, pricing and revenue management
- Cost optimisation (staffing, energy, linen, consumption)
- Retail and ancillary sales strategy
- KPIs, reporting and revenue management
I take over interim leadership of your spa or prepare your team for opening — recruitment, training, standard operating procedures, soft opening and on-site launch support.
- Interim spa leadership (interim director) — hands-on operational management
- Organisational structure, job descriptions and recruitment
- Training: treatments, guest journey, guest care, sales
- Full SOP manual and booking system implementation
- Soft opening, launch support and operational stabilisation
- Coaching and mentoring of the spa manager to full independence
Wellness as an extension of the room — additional revenue without major investment. Plus brand and concept creation that is authentic and memorable.
- Room-to-wellness strategy (in-room rituals, evening spa service)
- Wellness room categories and stay packages
- Brand identity, brand story and tone of voice
- Zone and ritual concepts and guest journey architecture
- Private wellness concepts and residential spaces
A place guests return to.
About me
Ing. Anna Jarinová
founder of AJARI
Spa, wellness and hospitality have been my world for more than twenty years. My journey led from luxury hotel brands around the world back home to Slovakia — always with the same conviction that a true experience is born in the details.
I worked within the most demanding international brands, including Fairmont and Mandarin Oriental, where as Director of Spa & Wellness I gathered experience across the USA, Mexico and Europe. I had the honour of being part of several spas that earned prestigious international awards — from Acapulco through Prague, Doha and Cyprus to Slovakia.
After returning to Slovakia, I brought that experience into local projects — from leading award-winning hotel spas to historic and boutique hotels, blending international standards with respect for local traditions and the genius loci.
Through AJARI, I now help hotels, resorts and developers build spa, wellness and hospitality with both soul and healthy numbers — with guest care that exceeds expectations. From the first strategic idea to a stable, profitable operation, I stand by you as one accountable partner.
Mandarin Oriental
Fairmont
Ambassador · World Spa Organisation
Lecturer · Akadémia Hoteliera
The meaning of the brand
The story of one name, one journey
The name AJARI was born from the initials of Anna Jarinová — and from a desire to give deeply personal work a form that stands anywhere in the world. It sounds soft, almost like a wave.
The golden arc with delicate vertical lines evokes both the touch of a hand and the stream of a fountain — a gesture of care and an upward movement, the growth of value. Beneath it, water ripples: the very foundation of every spa experience. And at the heart of it all blooms the forget-me-not — a flower with heart-shaped blue petals. It stands for what remains: the guest who loves to return, the detail that is never forgotten.
And the five golden lines beneath the arc? Each carries one pillar of growth — guest experience, financial performance, team development, sustainability and brand reputation.
True luxury is not about grandeur — it lies in the attention given to the smallest things.
Pillars of growth
Five lines in the logo. Five pillars of growth.
The five golden lines at the heart of the AJARI logo are not an ornament. Each carries one value on which every project I lead is built — from day one to years of stable operation.
1
Guest experience
Guest journey, the quality of treatments and service, and standards that translate into reviews and NPS.
2
Financial performance
Pricing, revenue management and cost control — the spa as a profit centre, not a cost line.
3
Team development
Recruitment, training, incentive systems and career growth — a team able to run the operation independently.
4
Sustainability
Processes built for the long term — operationally and environmentally: efficient use of energy and water, responsible choice of materials and suppliers, and standards that will still hold in five years.
5
Brand reputation
Market position, online reviews and recommendations that build the long-term value of the project.
Who it's for
Where your project has the greatest potential
Hotels and resorts before opening
Concept, team and operation ready for day one — without costly last-minute changes.
Existing spas that want to grow
Audit, optimisation and fresh energy for operations aiming to raise both quality and revenue.
Developers from the design stage
Wellness planned right from the start — functional programme, technology and budget in harmony.
Owners with ambition
Turning your wellness into a revenue magnet and the reason guests come back.
Contact
Let's connect
Planning a new spa or wellness facility, or preparing an opening? Send me a few words about your project — I will reply personally.
Ing. Anna Jarinová
AJARI — Spa, Wellness & Hospitality Advisory
E-mail: anna@ajari.sk
Web: www.ajari.sk
Not sure which service is right for you? Let's start with an introductory consultation — together we'll find where your project has the greatest potential.